Commitment, Service & Growth Products

Seeds
Seed is a crucial agricultural input which plays major role in deciding the yield. Without good quality seeds, investment on other agro inputs like fertiliser, water, agrochemicals will not give the desired results.

Universal produces quality, certified paddy seeds under the brand name of Universal Seeds. Universal seeds are widely used by farmers in Erode and Coimbatore Districts. The seeds produced are:

Crop Variety

Gestation Period
(In days)

Season

Expected yield
(Mts. / hectare)

CO 43

135 to 140

Jun – Jul

5.2

ADT 38

130 to 135

Aug – Sep

5.8

ADT 39

120 to 125

Sep – Oct

5

ADT 36

110

Jun – Jul

5

IR 20

130 to 135

All Seasons

7.0 to 8.00

Mixtures
Mixtures are basically the major nutrients - Nitrogen (UREA), Muriate of Potash (MOP) and Di-Ammonium Phosphate (DAP) mixed in proportions most suited for specific crops. Mixtures are very helpful for farmers because they do not have to know the specific nutrient requirements for each crop. Further, accidental damage to crops and soil due to wrong proportions is prevented. It also eliminates wastage thereby making economic sense.

Universal has mixing units at Gobichettipalayam, Erode, Salem and Mettupalayam, producing several Standard Mixtures and distributes them to farmers through its marketing network.

Universal Standard Mixtures

Standard.
Mix. No.

NPK Analysis (Nitrogen : Phosphate : Potash)

Crops for which Recommended

2

12:6: (1.2):6

Paddy, Ragi, Cotton, Chillies, Tobacco & Vegetables.

3

8:08:16

Tapioca, Coconut, Areca nut

4

6:12:06

Potato, Paddy, Basal dressing mixtures

4a

6:12:06

Potato

5

9:09:09

Vegetables, Paddy

7

4:08:12

Ground Nut

10

15:05:05

Sugarcane

12

16:00:12

Top Dressing mixtures

14

12:04:12

Coconut and Banana

16

20:00:10

Sugarcane

18

17:17:17

Paddy

Straight Fertilisers

The firm is a major distributor of NPK fertilisers like Urea, Muriate of Potash, Di-Ammonium Phosphate, Single Super Phospate, Ammonium Chloride, Zinc Sulphate, Complex fertilisers, Bio-Fertilisers, Soil conditioners, Micro nutrients etc.

Plant Protection Chemicals

Universal has in it's distribution network a wide variety of plant protection chemicals like insecticides, pesticides, fungicides, weedicides, pheromone lures etc. The top brands and the latest technicals effective against new strains of pests and enviromentally safe are made available for the farming community.

Agriculture

The founders and group concerns operates large tracts of farm land, where guava, chickoo, coconuts, Singapore silk cotton, trees and paddy are grown. A large extent of the paddy from these lands is used in the production of certified seeds by The Universal Seeds Corporation, thereby providing efficient backward integration.


"A market is never saturated
with a good product, but it is very quickly saturated with a bad one."
Henry Ford