Commitment, Service & Growth Strengths
Management
The top management team at Universal is forward looking, with willingness to change. The management consists of qualified and professional people, including MBA's, B.Sc (Ag)'s, M.Com's & CA's with a portfolio matching their qualification. There is great emphasis on continuous improvement, across areas such as market development, systems improvisation and HR..

P. Vijaynataraj, Managing Partner, is a B.Com graduate with over four decades of experience in various businesses. He was instrumental in consolidating and expanding business operations. He is the State level Vice-President of TamilNadu Agro Input Traders Association and President of Coimbatore District Agro Input Traders Association.

V. Rajesh, son of P. Vijaynataraj, and a management graduate from a premier institute, is leading the group's foray into the 21st century. Under him, the business is being moulded to amalgamate the strengths of a traditional family business with that of a professional outfit. This culture mix is being instilled at a time when it has assumed strategic importance for success in the Indian context.

The simple philosophy of
"quality in thought, quality in action and quality in product"
has yielded a sustained growth to Universal.

The management believes in a laissez faire system where day to day decisions are decentralised. This makes the firm agile, and quick to adapt to every changing market conditions.

Strong Systems
Growth needs to be controlled to sustain itself. Universal believes in creating and maintaining a system driven organization with clear procedures in place.
Computerisation of accounts started in 1985
Ongoing improvisations to production, process and HR development
State of the art ERP package being implemented in 2005
System driven management monitors various decentralized processes like dealer appointment, expense budgeting, inventory control, logistics management and individual assessment of branches as a profit centre.
Marketing Network
Volumes & Risk Spread
Product Range
Management
Strong Systems

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."
Charles Darwin